Performance Marketing Executive (Job Code: NSC000272)

Job Summary

We are seeking a Performance Marketing Executive for a Toy Subscription Platform.

Job Profile:

Plan, launch, and optimize Mobile App Install and In-App Subscription campaigns across Google Ads (App Campaigns, Search, YouTube, Performance Max) and Meta Ads.
Drive high-quality app installs while maximizing in-app subscription conversions while reducing Customer Acquisition Cost (CAC).
Monitor and optimize campaign performance based on CPI, CPA, CAC, ROAS, retention, and subscription growth.
Test and optimize audience segments, creatives, bidding strategies, and campaign structures to improve campaign performance.
Collaborate with the Creative and Product teams to enhance user acquisition and conversion performance.
Analyze campaign data using GA4, Firebase, and Meta Ads Manager to generate actionable insights.
Ensure accurate tracking of app installs, in-app events, and subscription conversions using Firebase, Google Tag Manager (GTM), and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, etc.).
Prepare weekly and monthly performance reports with optimization recommendations.
Stay updated with the latest app marketing trends, platform updates, and performance marketing best practices.

Performance Marketing Executive Requirements:

1–3 years of hands-on experience in Performance Marketing.
Strong expertise in Google Ads and Meta Ads.
Hands-on experience running and optimizing Mobile App Install campaigns is mandatory.
Experience optimizing campaigns for in-app events such as subscriptions, purchases, registrations, or similar conversion goals is mandatory.
Good understanding of Firebase, GA4, and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, Singular, etc.).
Strong knowledge of app attribution, deep linking, conversion tracking, and event optimization.
Ability to analyze campaign data and make data-driven optimization decisions.
Strong understanding of key performance metrics such as CPI, CAC, CPA, CTR, ROAS, LTV, and retention.
Excellent analytical, communication, and problem-solving skills.
Preferred Skills
Experience working with subscription-based mobile apps.
Experience with remarketing and user re-engagement campaigns.
Knowledge of A/B testing, creative experimentation, and App Store Optimization (ASO).
Google Ads and Meta Certifications are a plus.

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