Social Media Specialist (Job Code: NSC000298)

Job Summary

We are seeking a Social Media Specialist for a Premium Home Decor Brand.

Job Profile:

Social Media Management: Manage social media platforms, weekly content calendars, daily postings, reels, stories and carousels across brands.
Creative Development & Script Writing: Create social media posts, carousels, reels, stories, captions, scripts and campaign creative’s aligned with brand’s identity.
Software Proficiency: Working knowledge of Adobe Photoshop, Adobe Illustrator, Canva, VN, InShot and Adobe Premiere Pro for graphic design and video/reels editing., colour grading,etc.
Content Shoots & Planning: Plan and coordinate in-house shoots for behind the scenes, products, fabrics, bedding, lifestyle content, trends and people-led videos, including shoot briefs, references and some basic level editing.
Agency Coordination & Research: Coordinate with external agencies for briefs, creatives, revisions and approvals. Research social media trends, competitor brands and industry developments for fresh content ideas.
Campaigns & Brand Storytelling engagement/ Activation ideas: Conceptualize campaigns, founder-led talking videos Conscious Conversations, scripts, mood boards, engagement activities, creative decks and B2B marketing ideas.
Events & Marketing Collaterals: Plan pre-event, live-event and post-event content, including photography, videography, interviews- peoples bytes and recap reels. Coordinate event invitations, website banners, emailers and WhatsApp creatives.
Presentations & Asset Management: Prepare brand decks as and when needed.. Maintain an organized library of product images, videos, fabric and bedding assets, and event content.
Multi-brand Coordination & Digital Marketing: Manage Brand’s content and campaigns, social media and content coordination, and Instagram, agency coordination and digital communication. Support paid campaigns and basic performance tracking.

Social Media Specialist Requirements:

5+ Years of experience in Social Media Management and Digital Marketing
Must be well-versed in execution, digital marketing, event management, reel creation, assisting the in-house videographer, and video editing.
Strong experience with InShot, Adobe Suite, Canva, and other relevant tools is required.

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