Manager Branding (Job Code: NSC000237)

Job Summary

We are seeking a Manager Branding for a luxury retail brand.

Job Profile:

Brand Strategy & Management
Develop, implement, and sustain an integrated Brand & Communications strategy aligned with organizational objectives.
Strengthen brand equity and consistency across all consumer touchpoints.
Manage and evolve the corporate identity, brand architecture, and brand governance frameworks.
Marketing Communications & Campaigns
Lead end-to-end 360° marketing campaigns, including creative development, media planning, and execution.
Work closely with advertising, creative, digital, and media agencies — from briefing to evaluation and rollout.
Conceptualize and execute innovative creative routes for new product/service launches.
ATL, BTL & Market Reach
Drive effective ATL and BTL advertising strategies, with hands-on experience across Metro, Tier II, and Tier III markets in India.
Ensure optimal media mix and ROI across traditional, digital, and emerging platforms.
Events, Activations & Engagement
Oversee event management, brand activations, and experiential marketing initiatives.
Plan and execute strategic and tactical campaigns to enhance brand visibility and consumer engagement.
Research & Market Insights
Initiate and manage consumer, market, and brand research through external research agencies.
Translate insights into actionable strategies for communication, product development, and positioning.
Product & Market Development
Identify emerging market trends and niche opportunities.
Collaborate with cross-functional teams to support new product launches aimed at identified niches.
Corporate & Internal Communications
Lead internal and external communication programs, including electronic communications, publications, and corporate events.
Ensure consistent messaging across stakeholders, employees, partners, and media.
Manage budgets and delivery through a balanced mix of in-house resources and external agencies.

Manager Branding Requirements:

15+ years of relevant experience in Brand, Marketing, and Communications in large consumer-facing businesses.
Strong command over the commercial aspects of advertising, including budgeting, ROI, and media effectiveness.
Proven ability to balance creative excellence with commercial impact.
Demonstrated experience managing agencies and large-scale, multi-market campaigns.
Strategic thinker with strong execution capability
Creative yet data-driven decision-maker
Excellent stakeholder management and communication skills
Leadership mindset with the ability to influence cross-functional teams

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