Performance Marketing Manager (Job Code: NSC000228)

Job Summary

We are seeking a Performance Marketing Manager for a D2C Wellness Startup.

Job Profile:

Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
Plan, execute, and optimize campaigns, focusing on ROAS, CPA, MER and LTV metrics.
Conduct keyword research, audience targeting, and competitor benchmarking.
Continuously A/B test creatives, copy, landing pages, and audience segments.
Analyze campaign data and prepare performance reports with actionable insights.
Collaborate with creative and product teams to develop high-performing ad assets.
Stay updated with industry trends, platform changes, and best practices in digital advertising.
Manage and scale advertising budgets efficiently while ensuring profitability.

Performance Marketing Manager Requirements:

2+ years of experience in performance marketing, specifically with Google and Meta platforms.
Python knowledge or experience (preferred)
Proven success in driving growth for D2C or eCommerce brands.
Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.
Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution modelling.
Experience with conversion rate optimization and funnel analysis.
Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.
Excellent communication skills and a collaborative approach to problem-solving.