Manager Brand Strategy and Marketing (Job Code: NSC000255)

Job Summary

We are seeking a Manager Brand Strategy and Marketing for a Global Bitumen Manufacturer.

Job Profile:

Lead advocacy and strategic efforts to strengthen the adoption and positioning of PMB (Modified Bitumen) through engagement with industry stakeholders, including interactions and meetings with Central Road Research Institute (CRRI) and senior government officials and regulatory bodies to support policy discussions, technical advocacy, and industry alignment.
Responsible to create & drive Digital Transformation, Internal Consulting, Innovation & process enhancement projects across functions.
Design Dashboard for leadership team to improve performance across functions & projects
Support development of financial & business models by supplying researched inputs on assumptions & future projections
Collaborate with working group teams to develop for future development
Support creation of project pitches & presentations to senior leadership
Support the company’s strategic and marketing initiatives by driving brand visibility, digital engagement, content development, and execution of special projects.
Conduct market research and competitive intelligence to identify market trends, customer insights, and business opportunities.
Drive content strategies to increase organic reach and strengthen the company’s market presence across digital and social media platforms.
Plan, monitor, and track marketing campaigns, ensuring timely execution of activities, deliverables, and performance metrics.
Manage and coordinate branding and marketing agency partnerships, ensuring effective campaign execution and adherence to brand guidelines.
Collaborate with cross-functional teams to create high-quality content, including blogs, articles, case studies, thought leadership pieces, and other marketing collateral.
Support and execute digital marketing initiatives, including website optimization, social media campaigns, content marketing, and performance analytics.
Coordinate with internal stakeholders and external partners to ensure consistent brand messaging and successful delivery of marketing initiatives.
Measure and analyse campaign effectiveness using key performance indicators, recommending improvements to maximize engagement and business impact.
Coordinate with internal stakeholders and external agencies to execute marketing programs, enhance the company’s digital presence, monitor market and regulatory developments, prepare strategic presentations and recommendations, and contribute to business growth and market expansion.
Assist the HOD – Sales & Marketing in preparing business presentations, reports, and management updates.
Implement digital initiatives and state specific strategies for business enhancement
Manage projects initiatives by identifying potential opportunities, developing frameworks for evaluating process & formulating an approach enhance efficiency.
Meet govt bodies, master product advocacy & attend all forums and conferences related to Road Industry
Create proposals & pitches to present development opportunities to the senior leadership

Manager Brand Strategy and Marketing Requirements:

Engineering Graduate + Full Time MBA (preferred) with Minimum 3-5 years of experience
Tech savvy in terms of scouring all kinds of data sources, preparing dashboards & digitization of processes
Creative, Out of box thinking with strong drive & collaborative skills
Strong Analytical capabilities
Demonstrate ability to quickly assimilate & effectively use new information
Collaborate with working groups of partners & potential partners to develop business logic & project proposals

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