Job Summary
We are seeking a Influencer Marketing Executive for a funded D2C Brand.
Job Profile:
Identify, evaluate, and onboard relevant influencers, with a focus on mother influencers
Plan and execute influencer campaigns aligned with brand objectives
Negotiate contracts and manage influencer partnerships end-to-end
Track, analyze, and report on campaign performance and ROI
Collaborate with brand, social media, and content teams to create impactful campaigns
Stay updated with influencer trends, especially in lifestyle, consumer goods, retail, and kitchenware spaces
Requirements:
1+ year of experience in influencer marketing or brand partnerships
Experience with D2C brands, consumer retail, consumer goods/manufacturing, lifestyle, or kitchenware required. experience with mother influencers preferred.
Strong understanding of D2C and consumer brand dynamics
Prior experience in influencer outreach, negotiation, and campaign management
Excellent communication and relationship-building skills
Data-driven mindset with the ability to track and measure campaign performance