Social Media Manager (Job Code: NSC000137)

Job Summary

We are seeking a Social Media Manager for a VC Funded D2C Brand.

Job Profile:

Own and execute daily content calendars across Instagram, YouTube Shorts, LinkedIn, and other relevant channels
Drive engagement through a mix of product storytelling, parenting content, brand
POV, education, reels, carousels, and community-led formats
Ensure strong visual and copy alignment with the brand’s emerging identity
Align closely with the brand team to ensure every asset ladders up to the Top Of The Funnel (TOFU) strategy.
Translate the brand’s values, emotion, and language into clear, warm, and relatable
social content
Co-own the evolution of our social tonality—making it human, trustworthy, smart, and slightly witty
Strategically grow our follower base with real, high-intent, parent-relevant
audiences
Build weekly/monthly series that encourage comments, saves, shares, UGC, and DMs
Work closely with the founder to manage LinkedIn content, personal brand voice
Capture and repurpose founder’s events, team moments, product work, and journey into micro-content
Help build trust and transparency through authentic behind-the-brand narratives5.
Actively engage with parents, creators, influencers in the parenting/kids ecosystem
Collaborate with UGC creators and nano influencers to produce real, honest product
stories
Run periodic micro-campaigns for product reviews, trials, or community feedback
Run paid social media campaigns (Meta, LinkedIn) and track their performance.
Monitor engagement, reach, shares, saves, and traffic metrics weekly
Share monthly performance reports with actionable insights on what’s working
Stay updated on platform algorithm changes, trends, and best practices

Requirements:

3-4 years of hands-on experience managing social for D2C or consumer-facing brands
Proven ability to scale a social presence from 0 to high engagement with consistent tone and visuals
Proven experience creating TOFU-oriented content that builds awareness and drives reach.
Excellent copy and content sense—especially for Instagram and YouTube Shorts
Strong understanding of visual hierarchy, aesthetics, and storytelling formats
Deep interest in parenting culture, lifestyle, or wellness spaces
Good-to-Haves
Experience managing founder-led LinkedIn or personal branding accounts
Familiarity with AI tools for faster content workflows
Confidence in scripting, directing, shooting or editing reels (basic mobile-first edits)
Prior exposure to building User Generated Content.