VP Product Marketing – Renowned FinTech Platform
NetSysCon is responsible to identify key leadership roles for our client which is a VC funded travel, expense and payment solution platform (recently acquired by a top Fintech Platform) with the biggest names of India Inc. like Maruti, Tata Group, UPL, Edelweiss, PWC, Dunzo, Lenskart, MPL, Swiggy. as their clients.
Key Responsibilities :
– Plan & manage the execution of go-to-market strategy for our Travel & Expense (T&E) platform
– Create sales playbooks for specific verticals and our T&E platform
– Refine and update messaging and collateral
– Train the sales and customer success teams on product and support offerings, and created related training materials
– Create collateral for prospects and customers that clearly articulate the value of our T&E platform
– Create vertical-specific content and materials catering to different decision makers to showcase the value the platform creates for customers
– Ensure that messaging resonates with customers and internal teams
– Conduct competitive analysis/market research
– Develop and produce market research that shows our products and services relative to competitors
– Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement
– Help conceive and develop promotional plans and coordinate with various teams to drive key metrics
– Manage post-launch support for email and assigned verticals with content creation and internal training sessions
Requirements :
– 5+ years of product marketing experience in a B2B SaaS startup
– Exceptional strategic thinking ability and strong business judgement
– Experience with sales enablement, training, etc.
– Excellent written and presentation skills
– Experience in FinTech will be a plus