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Vice President – Product Marketing – FinTech

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Posted 2 years ago

VP Product Marketing – Renowned FinTech Platform

NetSysCon is responsible to identify key leadership roles for our client which is a VC funded travel, expense and payment solution platform (recently acquired by a top Fintech Platform) with the biggest names of India Inc. like Maruti, Tata Group, UPL, Edelweiss, PWC, Dunzo, Lenskart, MPL, Swiggy. as their clients.


Key Responsibilities :

– Plan & manage the execution of go-to-market strategy for our Travel & Expense (T&E) platform

– Create sales playbooks for specific verticals and our T&E platform

– Refine and update messaging and collateral

– Train the sales and customer success teams on product and support offerings, and created related training materials

– Create collateral for prospects and customers that clearly articulate the value of our T&E platform

– Create vertical-specific content and materials catering to different decision makers to showcase the value the platform creates for customers

– Ensure that messaging resonates with customers and internal teams

– Conduct competitive analysis/market research

– Develop and produce market research that shows our products and services relative to competitors

– Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement

– Help conceive and develop promotional plans and coordinate with various teams to drive key metrics

– Manage post-launch support for email and assigned verticals with content creation and internal training sessions

Requirements :

– 5+ years of product marketing experience in a B2B SaaS startup

– Exceptional strategic thinking ability and strong business judgement

– Experience with sales enablement, training, etc.

– Excellent written and presentation skills

– Experience in FinTech will be a plus

Apply Online

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