NetSysCon is responsible to identify a Sr Brand Manager for a VC funded Healthcare Start-up
Job Profile
Own customer and consumer understanding, identifying their barriers, uncover actionable insights and triggers to purchase.
Help craft a sharply positioned brand and communicate it effectively internally & externally.
Plan, conceptualize, develop, & execute multi-media brand campaigns. Budget for these campaigns, monitor spending, measure the success, and derive data-based learning
Drive programs and projects across the various customer touch points to drive customer consideration and trust for our service.
Conducting in-depth analyses to determine program effectiveness and to work with cross-functional teams to continuously improve marketing programs.
Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth.
Track Brand Health: Monitor, assess, and report Brand Health KPIs every month
Requirements:
Experience: 5+ yrs. in brand management & 360-degree campaign execution preferably with digital brands, e-commerce, or hyperlocal service businesses.
Qualification: Any bachelor’s/master’s degree
Ideally should have experience in building a hyperlocal brand through its early stages. Even better if it’s from inception.
Ability to work along with various functions, teams, and external partners
Passionate about brands and a keen & instinctive sense of brands & consumers.
Think analytically, ideate creatively, track meticulously, execute practically, communicate effectively
Excited to work in a start-up environment