Location: Mumbai | CTC" 20 to 25 LPA
We are looking for a Manager Consumer Insights for a Series A Funded D2C Wellness Brand.
Job Profile:
Deep dive to understand human truth, personas, consumer behaviors, fears, frustration, desires, needs & wants that drives buying decisions of healthcare product & services
Lead quantitative & qualitative research with prospects & existing customers
Develop research methodology & framework to draw finer consumer insights of diverse bharat consumer personas residing in tier-1 to tier-3
Design surveys with questions and multiple choice answers to chart quantitative trends
Design questionnaires to measure consumer experience and NPS score
Conduct interviews with individuals and focus groups to dig deeper qualitative nuances
Conduct market research and analyze consumer needs, wants, sentiments to develop new product & services and unlock lateral business opportunities
Improve sales conversion by listening to customer calls, identify gaps, reasons for non-converts, buying motivations and suggesting sales & marketing solutions
Analyze reasons for customer churn to improve retention rates
Observe consumer behaviors & movements in physical clinics to improve customer experience
Analyze customer complaints at clinic and call center to improve customer service
Analyze the human interactions between consumers and doctors to identify frictions, suggest policy changes that increase consumer delight
Requirements:
Post graduation with specialization in research, communication
7+ years of exp. leading research agency or client side leading consumer research practice
Hands on experience with both qualitative & quantitative research methodologies
Sharp ability to communicate & present research findings and highlight actionable insights
Willingness to hustle at startup in a ambiguous environment