Head of Marcom for a D2C Wellness Brand.

We are looking for a Head of Marcom for a Series A Funded D2C Wellness Brand.

Job Profile:
3x growth in direct traffic to website, brand searches on Google and phone inquiries by using content marketing & advertising to grow brand awareness and build ayurveda fertility as a new category
Research & Insights: Intimately understand prospects’ problems, frustrations, fears, desires, passion and human truth to unearth consumers insights that helps craft sharp advertising copy
Copywriting: Write advertisement copies, scroll-stopping headlines, compelling offers to create high conversion ads that feels stupid to say no
AB test: Test numerous marketing communication on digital media primary Meta & Google to identity winner creatives that drives sales action & conversion
Marketing campaigns: Design regional & national campaigns with series of print ads in newspapers that connect with hydrogenous Bharat audience to bring high converting leads, footfalls, inquiries.
Brand custodian: Develop brand playbook to drive consistency in brand personality, tone & voice across all communication touchpoints like print, radio, tv and primarily digital ads, landing pages, call center, clinics, SMS, WhatsApp, email, search & video ads
Design: Knack for ‘minimalist’ design to combine visuals, graphics and impactful words to create advertising that propel viewer to action.

Requirements:
10+ years of experience in B2C content development, marketing & advertising
Background in crafting captivating headlines, stories & advertisement with sharp copywriting, scriptwriting at news publications, women or health magazines
Core skills required: Research & consumer insights oriented, intuitive understanding of Bharat consumers behaviors, wants & needs and ways to craft copies & offers that drives user action
Blend of experience in using digital and traditional media (print, tv, radio)
Media planning and negotiating deals with regional media houses (added advantage)
Hustler with knack to work in startups and thrives in ambiguity