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Brand Manager for a D2C Home Building Platform

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Location: Mumbai | CTC: 15 to 30 LPA

Posted 1 year ago

We are looking for a Brand Manager for a D2C Home Building Platform

Job Profile:
Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our customer value proposition.
Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.
Collaborating with Building Product Design team build BPD annual marketing initiative calendar to drive penetration led growth.
Engage with internal & external stakeholders – legal, procurement, vendors, channel partners to drive marketing initiatives at speed.
Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively.
As a brand custodian, ensure consistency in branding & messaging pan India – that reflects the stature of the platform as a leader brand.
Track competitive activity to inform the GTM strategy & design plans to maximize market impact.

Requirement:
Minimum 3-4 years of work experience in core marketing function, in highly competitive consumer facing businesses/ categories.
MBA with specialization in Marketing (Preferred premier B school), with a potential to be groomed into bigger roles – need to offer progression.
Must have industry exposure: Building & Construction / White Goods
Mandatory skill set:
Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ category creation.

Apply Online

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