Associate Director Marketplace Ads for a B2B SaaS Platform
Location: Gurgaon | CTC: 20 to 25 LPA
Posted 2 months ago
We are seeking an Associate Director Marketplace Ads for a B2B SaaS Platform that offers eCommerce Sales Automation.
Job Profile:
- Primary focused on Amazon and Flipkart ads.
- Develop and execute a comprehensive Amazon marketplace strategy aligned with overall business goals.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth and improvement.
- Implement best practices for product discoverability and conversion rate optimization.
- Monitor customer reviews and feedback, addressing any issues promptly to enhance customer satisfaction and Implement strategies to improve the overall customer experience.
- Assist in growth activities by creating and presenting brand strategy to clients considering category performance on AMS, advertising account learnings, and stage of the brand life cycle. Thereby aligning them with the return expectations.
- Keep up-to-date with the latest trends and best practices in Amazon and Flipkart ads and share insights with the team. Conduct academy calls to ensure the flow of knowledge throughout the team.
- Develop and maintain documentation, including training materials, ops manuals, etc
Requirements:
- Minimum of 7+ years of experience in managing marketplace ads (Amazon and Flipkart) across multiple industries & geographies
- Experience in planning various off-AMS promotion activities on Amazon such as DSP, Co-op promotions, live commerce, etc
- Hand-on experience in Flipkart Ads
- Experience in driving new ideas and adopting new strategies to scale up brands with efficiency
- Should have sound knowledge of Amazon ecosystem – seller central, vendor central, pi, etc.
- Additional experience in other marketplaces is preferred – Flipkart, Walmart, Myntra, etc.
- Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team
- Master’s degree or equivalent